Daniel Hernández Info / Contact

My name is Daniel Hernández Chacón. I come from Mexico City and I am currently living and working The Hague, NL. I recently graduated from the Graphic Design BA at the Royal Academy of Art, The Hague. I like to work with a large variety of media, from print and editorial design to interactive installations and web development. I have a great interest in programming because of its virtually unrestricted potential as a creative tool.




Royal Academy of Art The Hauge: Graphic Design (BA), 2014– 2018

Professional experience

2017 - Knoth & Renner, Berlin, DE (internship)

2016-2019 - Freelance developer / designer

Selected exhibitions

2015 - Moving Cities Moving Type, Fokker Terminal, The Hague, NL

2016 - Temporary Assembly of Borderless States, Waag Society, Amsterdam, NL

2016 - Global Imaginations, KABK, The Hague, NL

2016 - Marcel van Eeden and Barbara Seiler Mastarclass Exhibition, KABK, The Hague, NL

2017 - Declaring Reason, Meermano Museum, The Hague, NL

Selected clients

2016 - Royal Academy of Art The Hague

2017 - Stedelijk Museum Amsterdam


2019 - Featured in Wallpaper Magazine, January 2019 issue (Graduate Directory)

Thanks to Sanne Gielens for the photographs of the Colour, Synesthetic Records and Koden Groteske publications.

A Really Fake Future

Coming soon.

Artificial Swarm Intelligence

Advances in the field of artificial intelligence have opened the door to many unforeseen possibilities. One of these is the ability to combine knowledge and data from vast amounts of people into a single combined intelligence. This technology allows us to communicate with a whole website and all of it’s users merged into one being.

Artificial Swarm Intelligence is an installation focused on content from reddit.com, a website consisting of numerous “subreddits”, which are boards covering a wide variety of specific topics. Several chatbots were trained with data from certain subreddits, such as r/christianity, r/feminism, r/history, r/conspiracy, and r/atheism, among others. This allows the visitors of the exhibition to talk to these websites as single intelligent entities. Additionally, the chatbots are able to speak to each other and exchange information. This makes it possible to simulate the interaction between otherwise isolated internet bubbles.

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Changing Paradigms

What we collectively define as truth is slowly but constantly changing. Any work, literary, artistic or otherwise, encapsulates the specific paradigm under which it was created. Diderot and d’Alembert’s Encyclopédie not only gathered vast amounts of information, but inevitably imprinted its unique world view, ideals and beliefs. Likewise, present-day Wikipedia is an embodiment of ideals and how we currently perceive the world.

We are interested in how paradigms change over time and how deeply they can influence the way we think and the content we create. In order to compare the content of the Encyclopédie and Wikipedia, we created an algorithm which analyses the texts and finds the most common word connections in the text, highlighting the central topics of the articles. This way, the user of the website is presented with the main differences between the two texts.

This work was part of the Declaring Reason exibition in the Museum Meermanno. It consisted of 23 installations that raised questions about contemporary political issues, taking six books from the Meermanno collection as a starting point.

In collaboration with Dóra Kerekes

Visit website

On meermanno.nl

On onlineopen.org

Data Patterns

Datta Patterns is a website that generates endless streams of random data. It lets the user play with several parameters and explore the patterns created by randomness. This site is exploiting a bug in Safari and wont work properly in other browsers.

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All Rights Reserved

The purpose of this book is to serve as a collection of different thoughts on intellectual property in the digital age and its origins. It does not attempt to convey a single or conclusive statement, but rather to present several ideas in order to incite thought and discussion on the topic. This book however, is not impartial, as it points out that there is a fundamental problem with how intellectual property is dealt with today and addresses several key problems and potential solutions.

This book violates copyright law in several instances. The pages are colour-coded to indicate whether the content is legally used or not. Black pages contain texts which are copyrighted and therefore are used illegally. The content in the white pages are either not copyrighted or licensed in a way that allows free distribution and use of the text.

Kloden Groteske
Typeface, book

Kloden Groteske is a sans-serif typeface consisting of seven weights. Its development consisted of researching several sans-serif typefaces, analysing several kinds of letter-shapes and determining the best combinations and proportions in order to have a well balanced and coherent typeface. It is still an ongoing project, as certain adjustments have to be made. The publication serves both as a specimen and as a process book.


Spaces is a video aiming to show the contrast between objective reality and the conceptual layer humans tend to apply to things. It intends to question to what extent our perception and conceptualisation of the world is close to reality, as opposed to mere subjective representation. These two notions are each represented in a different colour.


Colour is a publication documenting the development of three projects revolving around the theme of colour. The aim of the projects is to explore how we perceive colour and how that perception may change in different environments or situations.

Poster, identity

In may 2016 a masterclass by Marcel van Eeden and Barbara Seiler was carried out in the Royal Academy of Art The Hague. During this time, a selected group of fine art and graphic design students produced new works that were later exhibited in the gallery of the Academy.

I developed the identity for these events, producing posters, flyers and a box where prints of the works produced by the students were collected and distributed. The main idea behind the identity is layering, representing the collaborative nature of the masterclass.

Poster shortlisted for Graphic Design Festival Scotland’s 2016 International Poster Competition.

Echo Chamber

Echo Chamber is an interactive installation made using projection mapping and a Processing program. The cube displays sound-reactive animations and a sequence where the cube appears to shape-shift. My intention was to create an object that would interact with the viewer and the space it is in. Any sound near the cube be echoed, producing a feedback loop continuously affecting the cube’s shape.

Synesthetic Records

Synesthetic Records is a project aiming to translate light and colour into music. The records can be arranged and layered in different ways, resulting in different melodic and rhythmic patterns. A program written in processing uses the color input from a webcam and translates it into musical notes that can be used as a MIDI controller.

Sodom & Gomorrah
Book, poster

Sodom & Gomorrah is a research based project consisting of a short film, two publications and a poster. Its aim is to encourage thought and discussion about the role on the media while dealing with foreign issues. This project focuses specifically on the e-waste dump issue in Agbogbloshie, Ghana. The publication contains a selection of articles that invite the reader to reflect on how the media can be manipulative and abusive. The works were exhibited the 7th of January 2016 in the Royal Academy of Art, The Hague.

Poster shortlisted for Graphic Design Festival Scotland’s 2016 International Poster Competition.